As we enter 2018 I find it hard to believe iD is celebrating 25 years at the forefront of the experiential sector. We’ve had an incredible ride – it’s a tough sector to build a big business in but I wouldn’t swap the life experience we’ve enjoyed along the way! It’s been fascinating to have been a lead agency as the sector has evolved. We’ve employed some hugely talented people at HQ and in the field and have worked on so many brands in such diverse sectors.
Make no mistake the landscape has changed beyond recognition since we opened our doors in 1993. When we first launched with £2k in the bank, one desk and one phone, we were just a promotional staffing agency with the dream of raising the standards in a people industry that was pretty amateurish at the time. We’ve evolved our offering every few years as agencies tend to do – and for some years have offered the full complement of experiential services with expertise in strategy, planning, creative, design, production & logistics, staffing, retail and so on. Over the years I’ve also spent some of my own time launching some new but related businesses such as Brandspace (which we sold in 2008), Live, Worth Retail and more recently Worth Capital. We have always tried to lead from the front and this ambition to be trailblazers is as strong now as it ever was – something which is top of mind as we embark on the next chapter of our story.