Within the current financial climate – rising costs of living, inflation and an increase in the price of labour and raw materials – industries are facing difficult decisions when it comes to delivering products and services to their customers. And with mounting pressure to provide better sustainability practices, it’s tempting to ask not only how industries can become more sustainable in 2023 but if it’s even possible.
Up to 63% of adults in the UK have reported that they are spending less on non-essentials in response to the cost-of-living crisis.
Rising costs mean that delivering campaigns at the same cost every year simply isn’t possible. This adds additional pressure on agencies to justify their increased costs to clients. The question is, how can we overcome the economic issues we face whilst building upon our sustainability practices? Here are three key ways we promote sustainability here at iD whilst maximising ROI for our clients.