In our ever-changing digital world, it can be a difficult task to capture the attention of the masses through traditional marketing means.
Consumers are incessantly exposed to an endless reel of ads, both digitally and physically, and as a result, we’ve become indifferent. So, whether you are an established household name or an up-and-coming brand, it’s imperative to look toward innovative and experiential techniques to secure engagement. Predictably, that’s exactly what a pop up is!
Pop ups provide a unique opportunity to refresh typical marketing strategies – offering consumers an inventive and immersive shopping experience to remember. However, they can only be successful if planned correctly. For example, if constructed as a temporary shop in a new location with no notable features then you’re unlikely to see any remarkable results. But, create a pop up that exemplifies brand values, pushes the boundaries of what is expected and focuses in on a specific target audience, then the benefits will speak for themselves.
So, what persuades consumers to visit your pop up? Well, we decided to find out.
We circulated a survey to 1000 UK consumers that investigated what they want to find when attending a pop up. From there we compiled their results to give you the 3 best techniques to get you pop up on the map!