Inspiring the UK to reclaim their midday moments.
Case Study
With studies showing that only a small percentage of workers take proper lunch breaks, Lipton set out to inspire the UK to reclaim their midday moments. The goal? Raise awareness about taking meaningful breaks while enjoying Lipton Ice Tea through a vibrant, memorable experiential campaign.
The Lipton Sunshine Bus hit the road for a 7-week nationwide tour, spreading sunshine to seven major UK cities. With a lively “sunshine squad,” we handed out free full-sized Lipton Ice Tea samples in lemon and peach flavours.
But it wasn’t just about the tea – the bus offered cozy seating areas, lawn games, and a DJ spinning upbeat tunes from 11:30 a.m. to 3:30 p.m., turning lunch breaks into a fun, relaxing escape.
To amplify reach, we hosted PR-focused “Lipton Lunch Club” days, where guests enjoyed complimentary lunches and extra activities designed for organic content creation. Collaborating with Spar and independent retailers added a personal touch.
Guests also received branded photo keepsakes to carry the memory home.
Lipton not only brightened lunch breaks but also left a refreshing, lasting impression on audiences nationwide.
