Case Study

The “tear and share”  immersive experience for Cornetto

Multi-award-winning experiential pop-up to drive online & offline engagement

Blue dot grid

The results:

20days
of
activity

86,000

Visitors to the experience

6.3 million

Online impressions

Multi award winning

Green dot grid Green dot grid

The challenge:

We were challenged by our partners at Unilever to create an immersive experience that would resonate with consumers’ everyday lives, whilst heroing the iconic and historic Cornetto brand and creating a buzz!

What we did:

We created a cinematic and immersive art-deco theatre pop-up in Westfield, one of the largest shopping attractions in the UK!

Using a combination of 3D-sound cinema and immersive live theatre, we created a unique and inspiring story of love and laughter in what we called Beyond the Screen

Complete with Cornetto “Tear and share” samples to help consumers “break the ice” with their fellow immersive theatre participants.

We wanted to create something with the wow factor – so our audience watching our movie in 3D would suddenly find themselves up and “in” the live production!

“What an incredible project! You really took us to another level!”

Other case studies from iD

Speak to an expert




    Blue dot grid