Bringing 7UP’s famous sparkle to multiple cities and food festivals.
Case Study
For the second year, iD was tasked with boosting awareness of 7UP’s message, “Serve it up with 7UP,” by showcasing its perfect pairing with food in social settings.
We brought back the beloved Coolbox, transforming it into a vibrant DJ and interview hub with refreshed visuals, garden games, and new seating areas. This year, we added exciting features like a Spin-to-Win game and the debut of the “Sodalicious” tasting session in collaboration with Twisted, offering exclusive flavour experiences.
The campaign reached key audiences at major food festivals, including Pub in the Park and Foodies Festivals, and iconic locations like London’s Battersea Power Station and Manchester’s Media.
We strengthened 7UP’s association with great food and unforgettable social moments, proving it’s the perfect companion for every occasion.
