We took Cornetto to the next level with an engaging, authentic experience.
Case Study
We were challenged by our partners at Unilever to create an immersive experience that would resonate with consumer’s everyday lives, whilst heroing the iconic and historic Cornetto brand and creating a buzz!
We created a cinematic and immersive art-deco theatre pop up in Westfield, one of the largest shopping attractions in the UK!
Using a combination of 3D-sound cinema and immersive live theatre, we created a unique and inspiring story of love and laughter in what we called Beyond the Screen.
We wanted to create something with the wow factor – so our audience watching our movie in 3D would suddenly find themselves up and “in” the live production – going behind the screen and being part of the movie!
Complete with Cornetto “Tear and share” samples to help consumers “break the ice” with their fellow immersive theatre participants.
