Case Study

House of Joy at Taste of London

Delighting audiences with memorable food journeys during the Taste of London festival.

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The results:

10

day activation

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actively engaged customers

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competition entries

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consumer photos taken

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The challenge:

With Taste of London returning post-COVID, Just Eat wanted to reconnect with customers and deliver exceptional experiences, highlighting them as an official delivery partner of the event.

With a larger attendance, full of anticipation, the challenge was to help Just Eat stand out from the crowd for the 10-day campaign, and elevate the experience above the plentiful competition.

What we did:

Our creative teams designed the perfect environment to relax and enjoy the atmosphere during Taste of London: The House of Joy.

Visitors could sample their delights on a number of community-orientated seating areas, taking advantage of benches, bean bags, and even see-saws to soak up the sun and have a chat. They could also take five on a number of hammocks spread out across the activation – an excellent choice for those that had had their fill! 

If they were feeling active, customers could face off against each other on the specially-designed table tennis installations. We created a space for everyone to enjoy themselves and create memories with their friends, providing the perfect backdrop to share their experiences on social media and drum up excitement for Just Eat.

As part of the event, we coordinated with Just Eat to provide personalised scratch cards for customers. These gave visitors an opportunity to interact with the event, feel part of the occasion, and engage with each other in special ways.

We created a space for everyone to enjoy themselves and create memories with their friends!

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