Case Study

Pepsi MAX Festivals 2023

Showcasing Pepsi MAX with a VIP festival experience

Blue dot grid

The results:

8,000

cocktails sold across the 2 festivals

20k

face to face consumer interactions

155,000

OTS

10k

social media content shares

Green dot grid

Green dot grid

The challenge:

For three years, we have successfully delivered the iconic Pepsi MAX Tower at Wireless and Reading Festivals. In summer 2023, we were tasked with reimagining the Tower experience to effectively showcase the Pepsi MAX brand personality and new positioning.

Our goal was to maximize visibility and create a vibrant destination at the festival, fostering memorable experiences that encourage shareable user-generated content.

What we did:

Expanding on our previous success, we transformed the Tower into an impressive three-story open-plan structure. This upgraded design featured an exclusive bar for custom Pepsi MAX cocktails, a lively DJ, and a rooftop terrace with stunning views of the festival.

Inside, we provided branded photo opportunities, complete with an in-house photographer capturing instant GIFs and printed photos, ensuring every moment was unforgettable.

Project Gallery

Other case studies from iD

Bringing the glamour with Charlotte Tilbury

"Tear and Share" Immersive experience

A 3-day premium pop-up

Bringing the future of Nicotine to the UK

The champions league drive through

See more case studies

Speak to an expert

Blue dot grid

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others