Converting cola-drinkers to Pepsi MAX with memorable brand experiences
Case Study
iD was tasked with a nationwide Pepsi MAX sampling campaign to distribute 2,000,000 cans and coupons, boost brand awareness, and convert cola-switchers in underperforming areas. We were also responsible for collecting consumer insights as part of a PepsiCo research project.
Over 10 weeks and 130 live days, three teams targeted the North, South, and Greater London, focusing on high-footfall areas with strong target demographics. Using highly branded kits and Pepsi MAX’s “70% prefer” messaging, ambassadors engaged consumers and promoted taste supremacy. Additional team members captured daily consumer feedback through surveys, aiming for 18,000+ responses.
The campaign combined strategic sampling with active consumer interaction to maximise visibility and drive trial, leveraging bold branding and energetic ambassadors to create a memorable experience. All in all, the campaign exceeded its goals, delivering impactful brand engagement and valuable consumer insights.
