Using strategic outdoor activations to generate buzz and help Pepsi MAX prove its superior taste.
Case Study
Pepsi MAX challenged the UK to settle the ultimate debate: which cola tastes best? By going head-to-head with the leading full-sugar cola brand, the goal was clear — prove Pepsi MAX is the tastier choice.
Pepsi MAX put its taste credentials to the test by inviting consumers to take the blind taste challenge and let their taste buds decide the winner, leaving bias behind. We brought the challenge to life with a highly branded mobile Pepsi MAX Taste Challenge trailer, designed to grab attention and encourage participation.
The trailer featured dynamic taste challenge stations where people could compare Pepsi MAX to the competition.
Over 40 days, the trailer toured cities nationwide, creating buzz and dominating each location through:
•Social media posts and outdoor advertising aligned with the tour.
•Close-proximity sampling to drive engagement and participation.
This multi-channel approach ensured that everyone knew the Pepsi MAX Taste Challenge was in town, reinforcing the message that Pepsi MAX is the ultimate choice for taste.
