Promoting health and wellbeing to the public during the winter months.
Case Study
iD was tasked with creating a nationwide winter sampling campaign for the new vitamin health shot drink brand ‘Plenish’. The aim was to promote health and wellbeing to the public during the autumn/winter months.
Utilising a branded cart and usherette trays, the team visited 5 key UK cities and drove product trials at popular city centre hotspots including shopping centres, train stations, high streets and wellness spaces.
Across the 12 static locations and roaming distribution points, the team distributed 100,000 samples over 12 days in close proximity to retail stockists to drive sales.
The team were able to drive engagement and awareness of the new brand through a customised fully branded sampling cart and communicate key brand information via highly trained brand ambassadors.
