Case Study

Making a racket with a Wimbledon favourite

Reinforcing the Robinsons X Wimbledon partnership for the 154th Annual Championship

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The results:

17,500

Britvic products sampled

2.6 million

steps taken by our team

100%

Availability of creations on the umpire chairs

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The challenge:

iD must ensure that the Robinsons x Wimbledon Partnership is reinforced during Wimbledon’s 154th annual Championship by driving visual standout within the confines of the site guidelines.

What we did:

We’ve been working with Britvic on their diverse portfolio of brands for nearly a decade. This time, our iD ambassadors assisted them in the creation of a fun event for Robinsons at Wimbledon. We wanted to ensure that the Robinsons x Wimbledon Partnership was reinforced during the 154th annual Championship.

Our brand ambassadors were on hand to help Robinson’s product stand out visually within the confines of the site. They did this by keeping chillers stocked with products and using 13 branded fridges with the latest Robinsons key visuals.

Each day, branded items were placed on all umpire chairs, as well as a Robinsons logo board on the back of all umpire chairs.

Our brand ambassadors were on hand throughout the event to make sure people had a great experience, as well as to encourage people to use Robinson’s products.

“This is the best Robinsons team we have ever worked with”

- James, Evian Event Manager

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