Making 3 million+ consumers feel like rockstars with a 36-week sampling tour.
Case Study
We were tasked with executing a large-scale, inspirational sampling campaign for Rockstar across the UK to drive brand awareness and relevance among the target audience
Across two years we launched a multi-city campaign distributing over 3 million samples to consumers across the U.K.
The team was split into three: one group operated a branded trailer in high-traffic city centre locations, one utilised a modular branded kit within train station locations and the other used branded Rockstar vehicles to target student hot spots and workplaces.
To align with the brand’s energy and music-driven audience, a local DJ joined the trailer team daily, and the vehicles featured speaker-covered rear doors, playing music and projecting a roving logo at night.
