Case Study

Rockstar Festivals

Fuelling Live Nation festival-goers with Rockstar Energy Drinks.

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The results:

250k

samples distributed

20

activation days at 6 Live Nation festivals

1.1

million OTS

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The challenge:

This year, we had the opportunity to elevate Rockstar’s partnership with Live Nation by driving product sampling at six major festivals and transforming the iconic sound tower into a luxury VIP experience.

What we did:

Rockstar Energy Drink energized six major Live Nation festivals— Parklife, Wireless, TRNSMT, Reading, Leeds, and Creamfields— distributing over 250k samples and keeping the crowd fuelled all weekend.

Decked in bold 2024-branded gear, Rockstar’s team made a striking impression with sleek backpacks and custom-wrapped vans, turning product sampling into unforgettable moments. We positioned Rockstar as the go-to energy boost at key switch moments.

We also designed and produced the Rockstar sound tower, which debuted a VIP space featuring a fully stocked bar, premium hosts, a merch wall, and stylish lighting, creating the ultimate festival vibe.

Project Gallery

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