Bringing Tango Original Orange back to the mainstream at 3 key locations.
Case Study
iD was tasked with reigniting the fame of TANGO Original Orange, boosting brand awareness through its cheeky personality, and increasing market penetration among target audiences.
This summer, iD transformed a 20ft shipping container into a vibrant Tango room, full of bold, quirky features that showcased the brand’s playful spirit.
To support Tango’s OOH campaign, iD launched a disruptive sampling activation across London, Birmingham, and Manchester, targeting Gen Z with a fun and engaging experience.
The activation featured eye-catching elements like the orange container, bold furnishings, and striking uniforms, attracting attention and encouraging consumers to sample Tango.
