Tapping into 90s nostalgia with a ‘Fido Dido’ campaign to generate awareness and buzz for 7UP Free.
Case Study
To promote the new 7UP Free by reviving Fido Dido, the beloved 90s character, to tap into the growing nostalgia for 90s pop culture and inspire consumers to embrace a relaxed, carefree attitude.
We partnered with PepsiCo to create a 3-day 2D/3D pop-up experience in central London, blending Fido Dido’s animated world with real-life elements.
Visitors explored a recreated version of Fido’s house, walking through his fridge into a backyard where they could leave graffiti on his wall. Free samples and merchandise added to the immersive, nostalgia-driven experience.
