Our multi-award-winning 1-day PR activation to drive awareness and engagement
Case Study
Comfort launched three new variants of Comfort Intense fabric conditioner, which have a longer-lasting fragrance to make your clothes smell better for longer, and they wanted to prove it and give consumers a reason to believe.
We collaborated with the PR team to create a 1-day PR stunt on Covent Garden with a guest appearance by Kimberly Walsh.
In order to drive awareness of the product range and encourage audience engagement, what better way than to create a Comfort Intense garden where all the flowers were made from fabric washed in the product for that long-lasting fragrance?
Foxgloves made out of baby socks, roses and peonies out of shirt collars and cuffs, and the fountain out of organza fabric.
The general public was invited to explore the garden and take in the fragrance of the product by exploring and smelling the flowers on show.
We also drove trial through distribution of samples and consumer engagement through photo opportunities throughout the stand and encouraged sharing of their photos on Comfort Intense.
