Case Study

Multi-sensorial consumer experience pods

London’s Newest Neighbourhood

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The results:


Locations Visited

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Live Activation Days


Data Captured



Industry Awards Won

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The challenge:

We were tasked with taking consumers on a journey, imagining what it would be like to live in East Village, post the Olympic Games, and data captured interested parties to arrange viewings of the homes once they were ready for rentals by getting Living London.

What we did:

Created multi-sensorial consumer experience pods brought to life in East Village, complete with a virtual cycle through the village to a tactile wall, infographics and multi-touch screen wall.

We designed and produced a 6-month pop-up show in Westfield, Stratford, for interested consumers to walk through and experience East Village, consult with our trainer brand ambassadors and sign up for apartment viewings.

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