London’s Newest Neighbourhood
Case Study
We were tasked with taking consumers on a journey, imagining what it would be like to live in East Village, post the Olympic Games, and data captured interested parties to arrange viewings of the homes once they were ready for rentals by getting Living London.
Created multi-sensorial consumer experience pods brought to life in East Village, complete with a virtual cycle through the village to a tactile wall, infographics and multi-touch screen wall.
We designed and produced a 6-month pop-up show in Westfield, Stratford, for interested consumers to walk through and experience East Village, consult with our trainer brand ambassadors and sign up for apartment viewings.
