Case Study

Brewing brand love with Nespresso

Industry-leading product demonstration and assisted sales for one of the world’s best-known brands!

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The results:

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brand ambassadors

2national
conferences
a year

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retail locations

10 year programme

Multi award winning

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The challenge:

For many, purchasing a Nespresso is still a complicated purchase – whether it’s learning how to use a machine for the first time or considering upgrading to a newer, more innovative model – consumers still require assistance and support to understand and choose their Nespresso!

What we did:

We managed the most extensive Brand Ambassador programme in the UK over a 10-year partnership, with over 20,000 staffing days per year in hundreds of retail touchpoints.

We’ve partnered with best-in-class sales teams across the country to provide them with industry-leading sales training, coaching, development, and technology, as well as unparalleled reporting and insights.

We’ve partnered with best-in-class sales teams across the country to provide them with industry-leading sales training, coaching, development, and technology, as well as unparalleled reporting and insights.

We’ve helped convert hundreds of thousands of new Nespresso customers while selling millions of coffee capsules.

We’ve built relationships with large retailers including the John Lewis Partnership and Currys to get prominent and effective staff activations in place.

Finally, we’ve developed and managed remote-assistance fixtures, helping convert customers and sales even when we’re not staffed!

“iD gets us the right calibre of person EVERY time.”

- Vince Alferi, Commercial Director, Nespresso UK

“The iD business is highly thought of by the whole Nespresso team!”

- Steve Clack, National Manager.

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