Case Study

Pepsi MAX Tower

Giving customers the best seats in the house to experience their favourite festivals.

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The results:


Pepsi Max cocktails sold on site


attendees across all activations

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The challenge:

How do you create an exciting VIP experience at some of the UK’s most popular festivals without taking away from the overall event?

Pepsi MAX wanted to create a dedicated space for friends to enjoy their favourite artists above the crowds – getting them closer to the performances than ever before! 

What we did:

We delivered the most unique festival experience possible – giving attendees a birds-eye view of the action that allowed them to enjoy their favourite act in comfort and style, surrounded by their best friends.

The Pepsi MAX Tower was a bespoke structure designed to create the VIP experience, staffed by iD brand ambassadors. Groups of up to 6 people were able to have their own private booth where they could order Pepsi MAX cocktails. They could also register their attendance via the ‘FanScan’ app, highlighting their experience across Wireless and Reading festivals, creating a sense of community and drumming up interest in the activation.

We supported Pepsi MAX in creating and delivering a one-of-a-kind festival experience, with proven results and ROI to boot!

“We are so genuinely impressed with your capabilities and your work. You ensured everything went smoothly to plan and went above and beyond with accommodating our requests. Thank you for your timeliness, professionalism, and unwavering reliability.”

Pepsi Max

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