Case Study

Super-powered performance drinks you can take in a bottle.

We collaborated with Rockstar to launch and generate awareness in key demographics, distributing 900,000 Rockstar cans!


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Rockstar cans and coupons distributed
in Leeds and Newcastle


in Glasgow and Manchester

Over sampled targets

by 102%

10% redemption rate in store

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The challenge:

Through Britvic and PepsiCo, the Rockstar Brand Team approached iD to deliver a multi-city sampling campaign, to distribute 900,000 Rockstar cans and Money Off Next Purchase coupons to generate a buzz and excitement for Rockstar, across a 6-week period. 

What we did:

Activating in high footfall, impactful and well thought out areas within the 4 key city centres.

Distributing to the key demographics of Rockstar versus a mass sampling campaign, each consumer interaction was precise and targeted.

Huge congratulations – everyone involved has done a brilliant job!

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