We collaborated with Rockstar to launch and generate awareness in key demographics, distributing 900,000 Rockstar cans!
Through Britvic and PepsiCo, the Rockstar Brand Team approached iD to deliver a multi-city sampling campaign, to distribute 900,000 Rockstar cans and Money Off Next Purchase coupons to generate a buzz and excitement for Rockstar, across a 6-week period.
Activating in high footfall, impactful and well thought out areas within the 4 key city centres.
Distributing to the key demographics of Rockstar versus a mass sampling campaign, each consumer interaction was precise and targeted.
Huge congratulations – everyone involved has done a brilliant job!