BUILD DEEPER RELATIONSHIPS WITH

MAGICAL BRAND EXPERIENCES

Our world is increasingly digitised, distracted and different. And customers are more empowered than ever before to demand more. Cutting through is a challenge.
Seizing a share takes something special.

That’s why we deliver award-winning, interactive, impactful brand experiences that create lasting emotional connections with your audience.

EXPERIENTIAL MARKETING
THAT MAKES AN IMPACT

Your customers want to experience tangibility, togetherness and trust from your brand.

You want to create meaningful engagement that drives growth opportunities.

We combine these two things to develop people-first campaigns and make them happen.

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GREATER
BRAND
AWARENESS

DEEPER
CUSTOMER
CONNECTIONS

REAL-TIME
DATA AND
INSIGHTS

HIGHER
RETURN ON
INVESTMENT

THE iD

WAY

EXPERIENCING IS BELIEVING

We’re pioneers.

A team of innovators, creators and problem-solvers, for whom doing the new, and working at the edges of the known is in our blood. Driven by enthusiasm to help our customers reach out further.

We believe that designing your brand experience should be holistic. From planning through to post-activation, we find ways to:

  • Take your audience
    from ‘passive onlooker’
    to ‘active participant’
  • Personalise the interaction
    they have with your brand
  • And collect valuable consumer
    data at every touchpoint
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Bringing the Dew to You
  • The Mix Kitchen
  • Champions League Drive Through
  • Taste of London

The result? Extraordinary brand experiences that create emotional, sensory and tangible moments of delight that puts smiles on the faces of your customers.

With more than 30 years as industry leaders in experiential marketing, we have the expertise, tools and technology to ignite joy and provoke a reaction from your customers.

Discover our work

SOLUTIONS DESIGNED AROUND YOU
AND YOUR AUDIENCE

Whether you’re looking for targeted support in brand experience strategy or a complete, end-to-end solution, we’ve built flexibility into all of our services so that we can help you wherever you need it most.


STAFFING


LOCATION


CREATIVE


ACTIVATION


STRATEGY


OMNICHANNEL


REPORTING

PROJECTS AND CAMPAIGNS TO BE PROUD OF

THE CHAMPIONS LEAGUE DRIVE THROUGH

HOUSE OF JOY AT TASTE OF LONDON

IMMERSIVE 3D EXPERIENCE FOR CORNETTO

AWARD-WINNING PR ACTIVATION

MAKING A RACKET WITH A WIMBLEDON FAVOURITE

A LIVE RESTAURANT EXPERIENCE

DELIVERING A FAMOUS BRAND DIRECT TO CONSUMERS
SEE ALL OF OUR WORK

FAQS

What is brand experience?

A brand experience is an overall impression a customer has of a brand. It encompasses their thoughts and feelings towards that particular brand and can be affected by any type of interaction they have with the brand. This can include everything from physical and digital marketing to product launches to both online and in-store shopping.

A brand experience is built up over time and, as a result, leaves a lasting impression on consumers.

Why is brand experience so powerful?

If done right, successful brand experience strategies will boost long-term customer loyalty, encouraging your shoppers to come back to buy from your business time and time again.

Positive brand experiences also lead to more of your customers promoting your brand more frequently, so you can increase brand awareness and gain new customers as a result.

How to measure a brand experience?

Measuring the success of your brand experience might seem complicated. However, with the correct tools and technology in place, data collection, reporting and analysis can be made simple.

At iD, we track and record every campaign from start to finish, following your customer’s journey from the digital to the physical touchpoints and back again. With all of this information carefully collated, we can provide you with valuable insights and ROI reporting.

SPEAK TO AN EXPERT




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